Aadu Mindfulness – Empowering Children’s Mental Well-being


Aadu Kids is a pioneering initiative launched in India, dedicated to empowering young children aged 3 to 5 years to think, create, and learn through the immersive experience of puzzles. With a mission to revolutionize early childhood education, Aadu Kids offers innovative learning materials designed to promote play-based learning and cognitive development.


What We Did:

  1. Brand Identity: Our team developed a distinctive brand identity for Aadu Kids, reflecting its commitment to fostering creativity, critical thinking, and exploration in young children. The brand identity encompassed visual elements and messaging that resonated with parents, educators, and children alike.
  2. Product Development: Aadu Kids’s product line comprises a range of age-appropriate puzzles tailored to the developmental needs of three-year-old, four-year-old, and five-year-old children. Each puzzle is meticulously designed to engage young minds, promote problem-solving skills, and encourage independent exploration.
  3. Educational Innovation: We embarked on a journey of educational innovation, leveraging the power of play-based learning to deepen children’s understanding of fundamental concepts. Through puzzles, children develop spatial reasoning, hand-eye coordination, and perseverance, laying a strong foundation for future academic success.
  4. Community Engagement: We fostered a vibrant community around Aadu Kids, engaging parents, educators, and children in meaningful dialogue and collaboration. Through workshops, webinars, and social media outreach, we empowered stakeholders to harness the power of play-based learning and incorporate puzzles into their daily routines.
  5. eCommerce and Retail Expansion: Recognizing the importance of accessibility, Aadu Kids established both an eCommerce platform and retail partnerships to reach a wider audience.


The Challenge:

Aadu Kids aimed to revolutionize early childhood education in India by challenging traditional learning paradigms and promoting a more holistic approach to learning through play. Our team faced the challenge of developing age-appropriate puzzles that were not only engaging and entertaining but also aligned with educational standards and developmental milestones.


Preparing and Setting Direction:

We collaborated closely with early childhood educators and child development experts to define the creative direction and pedagogical framework for Aadu Kids. Through rigorous research and iterative design processes, we identified key learning objectives and curated a collection of puzzles that stimulated curiosity, imagination, and problem-solving skills in young children.


Platform Development and Project Management:

Using an agile development methodology, we embarked on the creation of Aadu Kids platform, prioritizing user feedback and iterative improvements. Our project management approach emphasized transparency, collaboration, and responsiveness, ensuring that the final product met the needs and expectations of our target audience.



  • Successful launch of Aadu Kids with overwhelmingly positive feedback from parents, educators, and children.
  • Increased engagement and adoption of play-based learning practices among early childhood education stakeholders.
  • Recognition within the education community for Aadu Kids’s innovative approach to promoting cognitive development and school readiness.
  • Expansion of Aadu Kids platform to include additional resources and interactive features, further enriching the learning experience for young children.